Global coffeehouse chain Starbucks' plan to
donate unsold meals from all of its 7,600 outlets in the US to hungry and needy
people rather than throw them out, is certainly an encouraging initiative.
In
recent years, the concept of CSR has gained immense media attention due to involvement
of major companies in corporate social initiatives. It is widely believed that a company's public
image largely depends of its CSR activities and how much media is aware of it.
Without debating pros and cons of CSR, we must reach to
conclusion that every company should demonstrate its commitment to various social causes for good reasons.
In a
state like Odisha, which stands second (32.59%) among the 14 states in India
with highest incidence of poverty after Bihar (33.34%) by 2011-12, the
companies should show greater commitment towards CSR.
Popular rice scheme - monthly
ration of 25 kg of rice at Rs 1/kg – is not enough to deter people going to sleep
without food. The situation of poverty
and hunger is acute in remote areas. In cities, the growing number of urban
slums is a reflection of poverty.
Being a social responsible
and sensible organization, TMN expresses its genuine concerns towards the
people struggling to get two square meals a day. As part of its CSR initiatives,
it always makes it a point to feed the hungry free and give quality time with
them. It also plans to visit orphanages
in Bhubaneswar and other parts of the sate and arrange various skill
development programs for the children staying there.
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