Saturday, 26 March 2016

TMN Comment: Starbucks' Plan to Donate Unsold Meals to Hungry a Good Initiative

Global coffeehouse chain Starbucks' plan to donate unsold meals from all of its 7,600 outlets in the US to hungry and needy people rather than throw them out, is certainly an encouraging initiative.

In recent years, the concept of CSR has gained immense media attention due to involvement of major companies in corporate social initiatives.  It is widely believed that a company's public image largely depends of its CSR activities and how much media is aware of it.

Without debating pros and cons of CSR, we must reach to conclusion that every company should demonstrate its commitment to various social causes for good reasons.  

In a state like Odisha, which stands second (32.59%) among the 14 states in India with highest incidence of poverty after Bihar (33.34%) by 2011-12, the companies should show greater commitment towards CSR. 

Popular rice scheme - monthly ration of 25 kg of rice at Rs 1/kg – is not enough to deter people going to sleep without food.  The situation of poverty and hunger is acute in remote areas. In cities, the growing number of urban slums is a reflection of poverty.  

Being a social responsible and sensible organization, TMN expresses its genuine concerns towards the people struggling to get two square meals a day. As part of its CSR initiatives, it always makes it a point to feed the hungry free and give quality time with them.  It also plans to visit orphanages in Bhubaneswar and other parts of the sate and arrange various skill development programs for the children staying there.

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